Business & Brand Strategy / Digital Product

Larry brings a wealth of experience in product innovation and creative services. He has played a key role in his career in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing.

Business Strategy / AIGC

Carrie’s journey includes leading the Education division at Apple in China, where she infused innovation and growth. She has also made significant strides in Marketing and International Business at Microsoft. Now she's guiding a talented team of computer scientists at Zhejiang University, focusing on the cutting-edge field of AIGC. This university ranks 3rd in China and 44th in the QS World Rankings. Their groundbreaking work has earned recognition from the Microsoft Startup Foundation, highlighting their innovative contributions and bright future in tech.

Technology / AIGC / Mobile / Big Data

Cain is a distinguished figure in the digital technology industry, with a mastery of big data, AIGC, and industry application architecture.

His career highlights include pivotal roles as a Senior Architect at Ele.me (one of the largest food delivery platforms in China), driving innovation in R&D as a Director at Ping An Group (Global Fortune 100), and imparting his technical prowess as a Senior Technical Expert at Alibaba in both e-commerce and big data sectors.

Digital Product / UX & UI

Fei is a multidisciplinary expert in digital products and design. He was a key player in incubating and leading the digital product design at BCG for ZEISS Ventures' Opteyes eyewear e-commerce startup, recognized by FastCompany as one of the "Most Innovative 50 Companies in China 2020."

His previous roles also include Design Director at iTutorGroup (vipJr & TutorABC), and Design Lead at GTB (a WPP company). His extensive background and expertise in various domains contribute to his ability to deliver exceptional digital product and design solutions.

Strategy / Research

Karen, a RIVA-trained and certified ethnographer/moderator in China, brings a wealth of experience to her role. Having conducted over 800 in-depth interviews and participated in over 2600 qualitative research projects, she possesses a deep understanding of research methodologies.

With a postgraduate degree in Broadcast Journalism from London, Karen leverages her expertise to integrate narrative psychology and metaphor elicitation techniques into her interviews. This unique skill set enables her to uncover meaningful insights for clients.

Business & Brand Strategy / Operation

Michelle was the Managing Director at Saatchi & Saatchi Beijing, where she made significant contributions to business development, client management, and strategic planning. With extensive experience spanning various industries such as food and beverages, cosmetics, consumer electronics, pharmaceuticals, hospitality, and FMCGs, she possesses a diverse skill set. Michelle excelled in her role overseeing the American imported consumer goods market in China. She also successfully managed a new energy vehicle brand in the Chinese market.

Business Strategy / M&A

Sabine, the founding partner of Xiri Attorneys, brings extensive expertise in advising on domestic and cross-border transactions, encompassing mergers and acquisitions, joint ventures, and private equity fund investments in Taiwan.

Having previously worked at Baker McKenzie, the world's largest law firm, Sabine has counseled on notable M&A deals involving prominent brands such as China Trust, Yuen Foong Yu, DBS, GE, and MetLife. Her experience and track record position her as a trusted legal advisor in complex transactions and corporate matters.

Creative & Design / Brand Strategy

Felipe Franco is an acclaimed creative director and consultant, blending his Brazilian-German heritage across global agencies. He has worked with renowned clients such as Porsche, Mercedes-Benz, Renault, HSBC, Ritz-Carlton, Sands Resorts, Ooredoo, DIAGEO, Siemens, and the UN.

With a background in Business Management, Communication Sciences, and Design, Felipe empowers his teams to craft ideas and solutions rooted in authentic insights that resonate with society. Felipe's talents have garnered him numerous accolades and honors, including recognition from prestigious institutions such as ADC, Clio, New York Festivals, Cannes Lions, The One Show, Red Dot Design, IF, Webby, and many more.

Technology / AIGC

Simon, a proud alumnus of Zhejiang University's Technology and Design Lab, holds a Master's degree in Design Studies. He specializes in the intersection of font design, AIGC algorithm, and computation, dedicating his research to parametric font design and intelligent seal engraving.

His work has earned him numerous accolades in font design and innovative entrepreneurship. Simon's academic journey also includes a stint at MIT in bioinformatics, where he made significant contributions, co-authoring a publication in 'Science' as the second author.