Facilitating market entry and expansion for brands across Asia’s dynamic landscapes.

Capabilities

Navigating complex legal landscapes in Taiwan and China, ensuring compliance and strategic legal support.

Legal Expertise & Compliance

Advising on cultural adaptation and effective brand positioning, ensuring relevance and appeal in diverse Asian markets.

Cultural Adaptation

Crafting tailored market entry strategies for brands, leveraging deep insights into Asian consumer behavior and market trends.

Market Entry Strategy

Establishing valuable local partnerships and business networks, essential for successful market penetration and growth in Asia.

Network Development

Expertly representing brands in negotiations with high-density convenience store channels and other retail outlets, optimizing market presence.

Channel Negotiations

Supporting you to hire the right talent for your team, with the flexibility of our involvement in the long run.

Kickstart Your Local Operation

The Strategic Advantages of Growing Your Business in Asia

Asia presents a lucrative landscape for businesses aiming to expand, with its diverse and growing economies. Amidst this regional growth, Vietnam's economy is notably thriving, showcasing the potential that Asian markets offer for global business development and consumer engagement.

Rapid Economic Growth

With some of the world's largest populations, countries like China offer a vast consumer base. Taiwan and other APAC countries, though smaller, also have dense populations, providing significant market potential for a variety of products and services.

Large Consumer Base

Asia, especially regions like Taiwan and China, is at the forefront of technological innovation. This environment is conducive for businesses looking to leverage cutting-edge technology, digital platforms, and e-commerce in their expansion strategies.

Technological Advancement

Strong Labor Force and Lower Inflation

Asia boasts a strong and skilled labor force, contributing to the region's manufacturing and service sectors. Coupled with relatively low inflation rates, this creates a stable economic environment conducive to business growth and operational scalability.

The APAC region offers diverse cultural, economic, and consumer dynamics, allowing businesses to target a wide range of market segments. This diversity can facilitate tailored marketing strategies and product offerings, catering to specific regional preferences.

Diverse Market Segments

  • Sabine Lin

    Business Strategy / M&A

    Sabine, the founding partner of Xiri Attorneys, brings extensive expertise in advising on domestic and cross-border transactions, encompassing mergers and acquisitions, joint ventures, and private equity fund investments in Taiwan.

    Having previously worked at Baker McKenzie, the world's largest law firm, Sabine has counseled on notable M&A deals involving prominent brands such as China Trust, Yuen Foong Yu, DBS, GE, and MetLife. Her experience and track record position her as a trusted legal advisor in complex transactions and corporate matters.

  • Michelle Jiang

    Business & Brand Strategy / Operation

    Michelle was the Managing Director at Saatchi & Saatchi Beijing, where she made significant contributions to business development, client management, and strategic planning. With extensive experience spanning various industries such as food and beverages, cosmetics, consumer electronics, pharmaceuticals, hospitality, and FMCGs, she possesses a diverse skill set. Michelle excelled in her role overseeing the American imported consumer goods market in China. She also successfully managed a new energy vehicle brand in the Chinese market.

  • Larry Chou

    Business & Brand Strategy / Digital Product

    Larry brings a wealth of experience in product innovation and creative services. He has played a key role in his career in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

    With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing.