Design and develop your ideas into market-ready digital products, optimizing for speed and quality.

Capabilities

Designing prototypes swiftly to gather early feedback and validate market viability. This process ensures a robust foundation for your product's success journey.

Prototype

Blending design and technical expertise to craft products that resonate with Chinese market behaviors, ensuring seamless concept-to-market journeys.

Digital Development

Aligning relevant teams and stakeholders around a shared vision to create MVPs that are not only market-ready but poised for a successful launch.

Market-ready MVP

Utilizing Data to convert complex datasets into actionable insights, revealing user behaviors in China for strategic decision-making.

Data Insights

Crafting product roadmaps that seamlessly blend aesthetics, functionality, and technical execution with your business strategy for future-focused development.

Product Roadmap

Developing tailored AIGC solutions to meet business needs, enhancing user engagement, and streamlining content creation for innovative digital experiences.

Custom AIGC Build-Up

Featured Work

Better Call Centers with AI

Collaborating with a network management company aiming to revitalize its 20-year-old business with AI technology, we dived into improving call center service quality direction. Our tech team conducted design sprints and a Proof of Concept to explore how AI could optimize customer-agent interactions and extract valuable data insights for smarter business decisions. This system not only supports agents and supervisors in real-time but also provides strategic insights from customer communications, effectively merging AI with the company's long-standing business expertise.

Reviving Traditional Calligraphy with AI-Driven Typography

In a project blending technology with tradition, we utilized AI to study the works of renowned Chinese calligraphers, applying this knowledge to develop various software tools and processes to expedite the creation of professional Chinese typefaces. This approach reduced production time by at least 50%, preserving the art of calligraphy while advancing the efficiency of typography design.

Loyalty Program for Retail Growth through NFT in China

Before the NFT was regulated in China, we helped a Chinese startup launch an NFT-based digital product aimed at enhancing customer engagement for small and medium-sized retail stores. This initiative unlocked new opportunities by leveraging NFT to tap into overlooked data insights, changing the way small businesses connect with customers.

Revitalizing In-Store Experience for Global Sports Brand

For a globally renowned sports brand, we embarked on a program to improve their in-store experience. The project started out by researching the relationships between different distribution and reseller network. We developed and implemented a digital training system to elevate different retail stores' performance. Addressing the challenges posed by inconsistent hiring standards and ineffective training methods, our solution replaced conventional booklets with an engaging, interactive digital platform, catering to a massive workforce.

Online Education with Strategic Focus

Leading China's online education sector, this project involved strategically positioning an online education brand amidst rising competition. By focusing on the needs of both parents and children, our approach addressed the challenges of high advertising costs, establishing a more effective and targeted marketing strategy.

  • Fei Mao

    Digital Product / UX & UI

    Fei is a multidisciplinary expert in digital products and design. He was a key player in incubating and leading the digital product design at BCG for ZEISS Ventures' Opteyes eyewear e-commerce startup, recognized by FastCompany as one of the "Most Innovative 50 Companies in China 2020."

    His previous roles also include Design Director at iTutorGroup (vipJr & TutorABC), and Design Lead at GTB (a WPP company). His extensive background and expertise in various domains contribute to his ability to deliver exceptional digital product and design solutions.

  • Cain Wang

    Technology / AIGC / Mobile / Big Data

    Cain is a distinguished figure in the digital technology industry, with a mastery of big data, AIGC, and industry application architecture.

    His career highlights include pivotal roles as a Senior Architect at Ele.me (one of the largest food delivery platforms in China), driving innovation in R&D as a Director at Ping An Group (Global Fortune 100), and imparting his technical prowess as a Senior Technical Expert at Alibaba in both e-commerce and big data sectors.

  • Simon Ye

    Technology / AIGC

    Simon, a proud alumnus of Zhejiang University's Technology and Design Lab, holds a Master's degree in Design Studies. He specializes in the intersection of font design, AIGC algorithm, and computation, dedicating his research to parametric font design and intelligent seal engraving.

    His work has earned him numerous accolades in font design and innovative entrepreneurship. Simon's academic journey also includes a stint at MIT in bioinformatics, where he made significant contributions, co-authoring a publication in 'Science' as the second author.

  • Larry Chou

    Business & Brand Strategy / Digital Product

    Larry brings a wealth of experience in product innovation and creative services. He has played a key role in his career in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

    With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing.

  • Carrie Chen

    Business Strategy / AIGC

    Carrie’s journey includes leading the Education division at Apple in China, where she infused innovation and growth. She has also made significant strides in Marketing and International Business at Microsoft. Now she's guiding a talented team of computer scientists at Zhejiang University, focusing on the cutting-edge field of AIGC. This university ranks 3rd in China and 44th in the QS World Rankings. Their groundbreaking work has earned recognition from the Microsoft Startup Foundation, highlighting their innovative contributions and bright future in tech.

  • Michelle Jiang

    Business & Brand Strategy / Operation

    Michelle was the Managing Director at Saatchi & Saatchi Beijing, where she made significant contributions to business development, client management, and strategic planning. With extensive experience spanning various industries such as food and beverages, cosmetics, consumer electronics, pharmaceuticals, hospitality, and FMCGs, she possesses a diverse skill set. Michelle excelled in her role overseeing the American imported consumer goods market in China. She also successfully managed a new energy vehicle brand in the Chinese market.